Mind Sparks
Brand Identity
Scope of Services
  • Analyze Existing Business to Create New Category to Expand the Chenille Kraft™ Brand
  • Created Strong Brand Identity
  • Defined Parameters of Brands & Sub-Brands
  • Idea Generation for Each SKU
  • Developed Play Patterns
  • Define and Create All Components
  • Content Creation & Management
    • Packaging Design
    • Guides & Instruction Sheets
  • Sourcing & Communication Overseas
  • Deliver Production Ready Files
  • Shelf Ready Product Assortment