Scope of Services

• Analyze Existing Business to Create New Category to Expand the Chenille Kraft™ Brand
• Created Strong Brand Identity
• Defined Parameters of Brands & Sub-Brands
• Idea Generation for Each SKU
• Developed Play Patterns
• Define and Create All Components
• Content Creation & Management
  • Packaging Design
  • Guides & Instruction Sheets
• Sourcing & Communication Overseas
• Deliver Production Ready Files
• Shelf Ready Product Assortment